Who is Gonna Buy A New Jeep Grand Wagoneer For the MacIntosh Stereo?

I really do find it amazing. a 30 second ad with 25 seconds dedicated to those blue meters.  Hardly Anything about the car.  Test drove one years ago. just plan for 3 extra seconds if you plan to pass someone as the transmission is downshifting thru about 4 or 5 gears.  what could possibly go wrong here.  

@erik_squires

"music you can listen to for hours isn’t high on the list of qualities they pay attention to."

Agreed. This is not unique to mobile audio, but products targeting the "mass market" (which includes luxury car market) in general. They think they have to emphasis what they can do TO the music, rather than the listening environment they can deliver WITH the music.

@chattaudio

"I was in IASCA finals in Greenville, SC in mid 90s"

We won our class at the IASCA finals with a Fender guitar-based vehicle. We would have won our class at the very first Car Audio Nationals -- if our customer had not totalled his car between the regionals (in Chicago) and finals (in Dallas). We had to move the entire system from one vehicle to another (slightly different) vehicle in just 5 days. I was, literally, putting wire loom on speaker and power cables sitting in the back seat enroute to the event.

Can't help but think of animal analogies:

1) (sort of) like beating a dead horse;

2) (better) putting the cart before the horse;

3) (best) putting lipstick on a pig.

Those blue meters are very seductive. Over the last thirty or so (since I could afford them) I have gone in to a dealership determined to buy a MacIntosh component… and every time left just as quickly reminding me that it was sound that was important, not the looks. Many people love the sound, i am not one of them. Maybe a good pairing with a Wagoneer… loved the looks… went running from the performance.

For some reason, whenever a hifi company starts making speakers for cars (a Jeep, no less). their reputation is a stake. I'm not attracted to it at all and that's NOT going to be changing my mind to purchase one. Hmmm, let's see Pass Labs in Cadillacs?? Not!