VPI Industries reveals Shinola x VPI table.

Check out Michael Fremer's walk through of Shinola Runwell.

http://www.analogplanet.com/content/shinola-launches-new-runwell-turntable#I7yRcR33XhAtVgVD.97

google dumps bunch of adds that bring onto non existing page or wrong URL such as this one
https://www.shinola.com/audio.htmlshinola.com?gclid=COLam4zsy9ACFYtLDQodtL8LnA

pryso - The company did not use that phrase, but people did. The original form, as I understand it, often included the reference to shoes, put got shortened over time. It was definitely a put-down, not a marketing campaign.

"You don’t know s--- from Shinola, that’s why your shoes don’t shine"

Nice story dtc, but I have some problem believing that was used in any form to promote the original company's polish.  I always just associated the first part of the expression as a "street language" put-down, without including any reference to shoes.

Thanks DTC. I knew the story behind the saying, but not the reason Shinola chose their company name.

Sometimes audiophiles have trouble telling the difference between the two as well.

Obviously, the best of luck to all in this turntable venture, and may they always know the difference.

The colloquialism "You don’t know s--- from Shinola, that’s why your shoes don’t shine" was a reference to Shinola shoe polish, a standard in American shoes from around 1900 until they went out of business in about 1960. Apparently when the head of an investment firm said he wanted to make high quality watches in the US, someone used the old colloquialism to describe his understanding of what it would take to do that. The name stuck and they became the Shinola company, geared to making quality American products including watches and bicycles. The current Shinola company is a new company, having been founded in 2011. There is no actual relationship to the old company, the new group just liked the name and obtained rights to use it. They manufacture in the US, although they use watch parts from Switzerland.

That is a great looking table. Nicely designed. A bit of Rek-o-Kut or Empire look to it.

I may not be in the market for one of these but I'm still pleased to see the announcement.  I've been a fan of, and own some, VPI products for years.  And having grown up in Michigan I've also been aware of Shinola and their high quality products for some time.  So an interesting coming together.

And very funny jperry.  Must admit I've wondered why Shinola was chosen as a brand name?

Hey all, Mat from VPI!  We are excited for this collaboration @jperry  your post just made my day!  @mr_m  by 2017 VPI will be down to 4 production tables all at different price points (not including the reference/Avenger tables).  The Shinola table will sit right in the price point where the Classic once was so it should naturally fall into place.   

Um, revamp the whole line and reduce number of models to make it easier on the consumer??? Really??? Obsolescence of the current line and less models to offer doesn't  make it easier on the consumer. Sounds like a contradiction of terms to me....

@jperry 

Well played sir. Well played.

Interesting, i wonder if they are spreading themselves thin .there are quite a few models now at vpi under 4 k 

If they entered into an agreement with Schiit Audio and made a similar table we would be faced with the question of knowing the difference between Schiit and Shinola.