VPI Industries reveals Shinola x VPI table.

I may not be in the market for one of these but I'm still pleased to see the announcement.  I've been a fan of, and own some, VPI products for years.  And having grown up in Michigan I've also been aware of Shinola and their high quality products for some time.  So an interesting coming together.

And very funny jperry.  Must admit I've wondered why Shinola was chosen as a brand name?

"You don’t know s--- from Shinola, that’s why your shoes don’t shine"

Nice story dtc, but I have some problem believing that was used in any form to promote the original company's polish.  I always just associated the first part of the expression as a "street language" put-down, without including any reference to shoes.