Thanks for all the replies.
Ok, I got in touch with Jack at VPI. He said that you need to use a 5/32 allen wrench to make the adjustment to the screw on the top of the tonearm. This did in fact work. I was able to lower the arm enough at the pivot resting point, which gave me enough lift from the cueing device. I was careful to only lower the arm using this method only as much as I needed. I am 100% sure that the cueing device is (and was) all the way up. I think this was just a calibration issue. I don't know if anyone at the dealer touched it before I got it (I doubt it, because I didn't order a cart with it), or if it came that way straight from VPI. Either way, there was no mention of this in the manual, but luckily Jack got back to me pretty quickly.
I'm using a Dynavector 20x2L, and did not adjust the VTA at the base at all. Right now, it's very close to 100% parallel. It was tipped up just slightly before, and even less so now. Either way, I like the way it sounds at the moment, and don't have the desire to change that.
Hopefully anyone else who has this issue in the future will find this thread useful. If they don't find it, VPI will get back to you pretty quickly.
On a side note, this table sounds fantastic with the Dynavector. It has so much detail but at the same time, great dynamics and warmth.