I think Upscale is fine, and I appreciate their tube burn-in services. I’ve bought several dozens of power tubes from them over 15 years, and never had a dud.
But as far as Kevin being a "friend in the business" and "upfront"? Hah! Only as far as it doesn’t impede profits. Which is fine - he’s running a business. It’s neutral; neither good nor bad.
With the whole Tannoy kerfuffle - I feel like he was only forthcoming after the fact, when it was well & clear he had to move on from being their dealer. There’s no way he took those shipments and didn’t see they were NOT being manufactured in Scotland, well ahead of when this was actually disclosed. Then all of a sudden "hey we have these crappy B-stock models at a discount" (not even much of a discount).
Again, its his perogative to run the business as he likes, and he’s clearly very successful at it. But being praiseworthy, beyond business acumen and salesmanship? Nah.