But as far as Kevin being a "friend in the business" and "upfront"? Hah! Only as far as it doesn’t impede profits.
My comment related to the video in the OP -- I assume you watched it. It is him directly telling customers about tariffs and their impact. He handled it in an upfront way and I think that's plain. Your comments about Upscale overall is not something I can verify but others here are pretty happy with him and the company. You all can fight it out, now.