They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Showing 1 response by moonwatcher

@dayglow "In transportation is a new Ferrari a better value proposition than a new Cirrus SR20?"

At least when the Ferrari stalls it doesn’t need a parachute. (Just kidding). 

Seriously, I’m a boring aerospace engineer working as a mechanical engineer and almost ready to retire.

I look at anything that moves with an eye to whether or not it is doing its job via physics. Holding a spinning piece of plastic up to a diamond stylus and doing it silently isn’t rocket science these days and hasn’t been in decades. You can spend $2000, $4000, or in this case $302K and pretty much accomplish the same thing. For those with such deep pockets, more power to them. When they make such a purchase it ripples on through the economy, so it is all good. 

At some point these products become "lifestyle" products, purchased not based on performance but merely to separate yourself from the great unwashed who couldn’t dream of buying one. Fair enough.