Long ago, I purchased a pair of speaker cables that dealer said were directional. He told me if I didn’t like the sound initially, he said to reverse the connections. Go figure.......My dealer told me the same thing.
At first they made the music too bright, so I reversed them.
But that made the music too dark.
So I reversed only one. Then it was just right.
They were Goldilocks cables but I don’t think they are available anymore. Bummer.