The Lawyers Have Taken Over Audio

"Muggles are simply ordinary human beings rather than witches and wizards"

A lot of 'muggles' on the a'gon, I would guess.

I'm surprised you posted this as a great article. I'd like to know what makes it great. This article does nothing but make the hobby more unbearably difficult for the people that support it the most.

Guess I'll trade in my hard earned Porsche 911c4s and my high end system. I
wouldn't want to upset anyone else who thinks I'm wasting my money cause I
could buy a really good car at 1/3 the price or a top notch audio system for 1/2
the price. Oh that's right I almost forgot, I don't care what anyone else thinks
and I am comfortable that each dollar was well spent in the context of my life.
And oh yea, I also forgot, I love the high end MSB combo CD transport/dac and
clock but cannot afford it and think it is silly expensive. But I do wish the person
who buys it well and would love to drop by and hear it in his/her system. Is there
anyone here that I have to check in with before I make my purchasing decision or
visit my MSB-buying friend or should I just continue in my ignorant bliss as a
victim of the snake oil marketing of the high end auto and audio industries?

My thought turns to spending time with my sister over Christmas and her plans to make a dedicated listening room. Imagine my excitement that I could help her "upgrade" a few components to increase her listening enjoyment. So we go upstairs and turn on her plastic Pioneer amp and turntable and little bookshelf speakers and listen. You know what? It made music and she enjoys it! She didnt have to tell me, but I know that it's the music that matters to her. My interest in upgrading her system vanished.

My sister is not thinking about going to the local stereo shop maybe because the local stereo shop has not reached out to her. And she has the disposible income to get a nice system. Their priority apparently is somewhere else.

My point is dealers are leaving the vast majority of people behind because their proirities don't relate. Let's let these folks get farther and farther away and closer to their MP3's.

Jetrexpro~ at first, I thought your comment about the local stereo shop not reaching out to potential customers asked for too much. But, after thinking about it, there are all kinds of things a store could do, from supporting a small acoustic show or chamber or choral group, to doing live v recorded demos to a seminar on 'how to clean and maintain that old vinyl collection you decide to rediscover.' You are right about it being an insular business that doesn't do much to introduce new potential buyers to the joy of listening, but depends on the hobbyist who has already been 'converted' to the cause of better sound.

I think Whart has stated his case well. Mass marketing efforts at this point would appear to be a very unproductive exercise for a small hi end shop. I would love to see some of the promo events happen he suggests. I do try every chance I get to introduce people I come in contact with to listen to my Rethm Maargas if they even hint around at appreciating good sounding music.

Whart,

I agree. Here in Brooklyn, There is a sort of vinyl renaissance going on. A smart hi fi shop would be all over this with just the kinds of things you are talking about. In Living Stereo recently had a listening night featuring the Beatles re-mastered box set. That kind of evening would make a for a fun date and would introduce a girlfriend or wife into good sound. Now I am really dreaming!!!