Some is good, then more is better?

I have a lot of Morrow, in IC's seems significant but in SC not so much, seems counter-intuitive but is so for me.

More money than less is always better for manufacturer true.

As long as consumers continue to purchase the higher priced "premium" cables, manufacturers will continue to market their products as "premium" and therefore charge higher prices. I think it has more to do with marketing and less to do with measurable technical performance. The value proposition for premium products often has less to do with performance and more to do with prestige and ego.

"Anyway their entry level speaker cables use "X" amount of wire, then as you move up the product line they use 2X, 4X ... Well my question is other than the slight decrease in resistance, what are you getting to justify the jump in price?"

There's a lot more too it than that. The design itself has to be considered. Things like how pure the metal is, how complex the cable is internally, quality of termination, etc., all play a role. A good example is Tara. They use rectangular solid core conductors. That's not something you can buy in bulk. They actually have to make those conductors in house. Nordost is another one. Its not easy to make those flat cables. JPS uses an aluminium alloy. That has to be made by hand, as well.

"Some of these companies put in customer testimonials that state significant improvements. It's the same thing, only more of it."

You have to look at that on a case by case basis. Sometimes the high price is justified and sometimes its not.

I am surprised nobody mentioned different types of dielectric in the various models of cables and how it affects the sound.

it's mainly targetted for crowd that didn't go anywhere beyond an elementary or mid- school science. in particular case with my kids, the school science teachers really hesitate how to explain gravity... all of a sudden, for some reason(known or unknown) the science in my kid's mid-school had been ceased for the whole latest past semester or even further(have to see schedule of lessons). with proper brainwash, high price + pretty looks will drive this consumer to purchase a wire with >100x markup.

does it look like a conspirasy theory that most of us should be 'maintained dumb' for various possible brainwash capabilities? what will you really learn when you graduate high school? who's going to teach you if the science teachers donno elementary physics and only follow a specific book that also has a pile of typing and misleading errors??? in higher education institutions there is no professor that can insite an understanding of subject to students rather than blindly giving them to study the book from page to page and than on exam just write what you've memorized to pass.

i'm terrified.

"07-16-13: Pgawan2b
As long as consumers continue to purchase the higher priced "premium" cables, manufacturers will continue to market their products as "premium" and therefore charge higher prices. I think it has more to do with marketing and less to do with measurable technical performance. The value proposition for premium products often has less to do with performance and more to do with prestige and ego."

Marketing and measured performance are not the only variables when we are talking about cables. In order to judge cables fairly, you must include properties that we can't measure. To do otherwise would leave an incomplete picture.

As far as price in relation to performance and prestige/ego goes, I'm not sure what to make of it. The only time I ever see topic brought up is in the context of the above quote. Someone using it as an explanation of why people spend a lot of money for cables. I'm not saying you are wrong, but can you give me some examples? Someone always brings this up in just about every discussion on cables, but fail to point these people out.

yep all wire sounds the same, just buy the cheapest possible, nobody can hear the difference any way. While you are at it, all amps and cd players sound the same, go to best buy and search for the cheapest receiver you can find, and maybe use your X box for a source. Since most speakers are all just marketing hype, anything past a bose wave radio you are totally just wasting money, ranging in price from $150,000 to $150.00 all systems will play the same songs off my I pod, so whats the difference ?

Elizabeth I wish Ag had a "like" button for your last post!