Some is good, then more is better?

"Anyway their entry level speaker cables use "X" amount of wire, then as you move up the product line they use 2X, 4X ... Well my question is other than the slight decrease in resistance, what are you getting to justify the jump in price?"

There's a lot more too it than that. The design itself has to be considered. Things like how pure the metal is, how complex the cable is internally, quality of termination, etc., all play a role. A good example is Tara. They use rectangular solid core conductors. That's not something you can buy in bulk. They actually have to make those conductors in house. Nordost is another one. Its not easy to make those flat cables. JPS uses an aluminium alloy. That has to be made by hand, as well.

"Some of these companies put in customer testimonials that state significant improvements. It's the same thing, only more of it."

You have to look at that on a case by case basis. Sometimes the high price is justified and sometimes its not.

"07-16-13: Pgawan2b
As long as consumers continue to purchase the higher priced "premium" cables, manufacturers will continue to market their products as "premium" and therefore charge higher prices. I think it has more to do with marketing and less to do with measurable technical performance. The value proposition for premium products often has less to do with performance and more to do with prestige and ego."

Marketing and measured performance are not the only variables when we are talking about cables. In order to judge cables fairly, you must include properties that we can't measure. To do otherwise would leave an incomplete picture.

As far as price in relation to performance and prestige/ego goes, I'm not sure what to make of it. The only time I ever see topic brought up is in the context of the above quote. Someone using it as an explanation of why people spend a lot of money for cables. I'm not saying you are wrong, but can you give me some examples? Someone always brings this up in just about every discussion on cables, but fail to point these people out.