Not to defend Fremer, but walls of records, edge on, are a damned good start for treatment of the generic room.
For the purpose built room it's very different. There the dimensions have to be accurate to 0.125" (sic), and room treatment can be minuscule. The science, yes the science of good rooms was done at the School of Acoustics at Salford University, and the published research is there for all to use.