Should a reference speaker be neutral, or just great sounding?


I was thinking about something as I was typing about how I've observed a magazine behave, and it occurred to me that I have a personal bias not everyone may agree to.  Here's what I think:
"To call a speaker a reference product it should at the very least be objectively neutral."

However, as that magazine points out, many great speakers are idiosyncratic ideas about what music should sound like in the home, regardless of being tonally neutral.

Do you agree?  If a speaker is a "reference" product, do you expect it to be neutral, or do you think it has to perform exceptionally well, but not necessarily this way?
erik_squires
Everyone’s “reference” will certainly be different. So many things determine the way we hear. The shape of your head. The size of your head. The shape of your ears. Even the size of your torso affects the way you hear.

Now let’s get into the room you listen in. And the list goes on and on. My reference and yours may be very different. With all these variables, what is neutral? Your neutral,may be tipped up to me. I think,of course,only my opinion,is reference would be what sounds great to your ears. A great topic with many different correct answers.  Now,if a speaker measures flat,do we all hear it the same way? 
One reference I can think of is Greenwich Mean Time.
What single loudspeaker model could aspire to the kind of acceptance that GMT has?
As others say, an individual can establish their own reference if they like, but it pertains only to them.
The rest is advert copywriter gobbledygook.  Along with SE, Signature, etc.

Reference in HEA is fairly generic and weakens the origins of "reference" or "referencing" music, which was started by going from the Live room to the Control room to the Playback room.

I've seen High End Audio try to use musical production terms from the very beginning. Cute but not reality as far as the production of recordings and playing back goes.

As said above, your room is more your reference than your speaker is.

mg

Thank you. I wasn't going to be the one to point that out but you are right, my room is the reference. Especially now with my modded Moabs.
Neutral, no color, Not warm. 
This is  a  great speaker,,, I am about to upgrade my Thor xovers,, with new Mcaps, M resistors , This should make the Thors the best sounding speaker for its size, budget in the world. 
Look fora  YT vid comming soon,,,parts are on order. 
Madisound  will build the new outside the cab xovers. 
Seas Meets Mundorf. 
The WOW factor should be off the charts. 
The caps in there now are the old legendary Hovland Musicaps , Huge yellow 10uf's.  X4 and 8uf's X2. 
Gonna run 10uf Silver Gold ,. each retails for a  wopping $220 each,,got a  pair used off ebay for $230. Just ordered a  pair of Silvergold EVO oil 8uf, as each Millennium take's 18uf capacitors, so 1 Supreme silvergold 10uf + 1 EVO silvergold oil 8.2 uf, the resistors will be Munedorfs Ultra R-Resist Foil. , $17 each. 
YT vid comming, new wires on drivers, taking out the copper flat wire will employ navships silvercopper 20 ga. 
= could be explosive. 
I will finally find out just what potential  the Seas Excel have,, plan to send a  video to Jadis, SEAS, Madisound and Mundorf. 
Just bought a  new mic for my vlog cam.