Well, he is "asking" a fraction of the cost of the real deal and includes free shipping, with a return policy. The design is using JBL drivers and I bet a clone of the crossovers, in a large, piano black enclosure (built to JBL specs.). It is missing the fancy JBL bellows around the horn. If you look at the last photo, there is a microphone that appears to be making some type of analyzer measurements. Maybe the inflated price of the real deal is the scam??