Some of the power cables I've seen pictures of are really thick and exotic looking. What could those manufacturers be doing in those designs? Are they adding capacitance or inductance that affects sound? I think most posts on this thread are just concerned with voltage drop so if you have proper gauge, that shouldn't be an issue. Most of my big class A/B amplifiers draw well under 6 amps so 14 gauge, 6' power cord should cover my needs.
Some years ago, I had a Bryston 4BSST2 amplifier that would occasionally go out on a safety fault. I contacted Bryston technical support and the first concern they had is if I was using a non-OEM power cord. They explained that some of the "hopped up" cords could cause that condition and really frowned on the after market cords. It turned out to be a ground loop but I found the manufacturer's concern interesting.