@zlone : Mechanical and electrical.
Mechanically it’s what keeps the assembly firmly attached to the box no matter how much force you use to insert a plug.
Electrically It is what the ground conductor screw attaches to. The same strap then goes to the ground pins in the socket as well as the top and bottom tabs which ensure the box they are in is also grounded, if metal.
Note the difference between residential and commercial. In residential the strap is internal and towards the front, while in commercial it is wrapped around the back.