In this topsy-turvy world in which we live, anyone with a youtube channel can garner himself a "following", however low in number that may be.
His "business model" (double air quotes) is to present himself as an alternative voice, a bit of an outlaw (and yes, sorely in need of a shower and shave), telling it "how it is". The insider who dares to pierce the veil.
But as at least two other fairly recent threads on Audiogon demonstrated, there is a much darker side to this too.