Morrow Audio re-design announcement: No more Ag coated Cu; Increased numbers of runs.

I thought I would post this to help clear up any questions. Note that we still use our SSI Technology, each wire strand is still individually insulated from the others.

You can see the full design change page at: http://morrowaudio.com/announcement

Our SSI Technology here: http://morrowaudio.com/about-us/ssi-technology

Reviews here: http://morrowaudio.com/reviews

Improvements Made to the Design:

1. Faster Production Time
Due to improved manufacturing processes, the time for orders will be much faster. Since making the public announcement about the new design, we expect a large amount of orders. Please check the time for orders page for an accurate order time during this period.

2. More Runs of Wire
We have added more runs of wire to each cable model. For instance, the MA1 interconnects, which previously had 2 runs of wire per channel, now has 8 runs of individually insulated wires per channel. The Anniversary speaker cables, which previously had 288 runs per channel, now have 1728 runs of individually insulated wires per channel! This provides amazing improvements in all areas of the sound: air, soundstage, musicality, realism, harmonic structure, etc. See Old & New Wire Counts

3. Progressive Smaller Gauge Individual Wires
As you move up the line, the gauge of the individual wires in the cable structure reduces. Smaller gauge individual wires result in less skin effect distortions.

4. Larger Total Gauge
The total combined wire gauge has increased for many models, providing lower impedance and improved signal transfer.

5. Improved Dielectric
We have greatly improved the dielectric (wire insulation) in the design by introducing cotton. Cotton has the lowest reflectivity of all dielectrics which reduces the "smearing" distortion found in others.

6. Lower Noise Floor
Our new manufacturing process insures a tighter, more uniform, internal wire weaving. The cables are quieter, rejecting more RFI than before. You hear deeper into the music, subtleties before unheard now come through with profound realism.

7. Solid Copper Instead of Silver Coated Copper
We no longer use silver coated copper wire, only solid copper wire for each individual SSI strand. The presentation is now smoother and more musical. You will re-discover recording after recording, hearing things you never heard before.

Mike Morrow

There's a lot of marketing BS here. 
Mr. Morrow is a businessman first and foremost. 
"SSI Technology" is a misnomer. There is little or nothing in the way of NEW technology here. 
True craftsmen of fine audio cable manufacture their own wire or at least have theirs manufactured custom for them from the finest sources. Stranding and dielectric and termination procedures are critical. Mr. Morrow never talks about his termination methods. Are they simply hand soldered? With what? The finest wire and stranding and dielectric in the universe won't deliver the goods without the finest in termination technology. Cardas with super-high pressure crimping is one of those truly effective termination techniques. 
At the end of the day Morrow makes high value cables at the lower end of his product spectrum but his pursuit of ultra high priced cabling is laughable. Caveat emptor. 

I was led to believe silver coated copper was better than all copper.

The US Navy uses Teflon silver coated copper so it probably can’t be too bad. I’ve used it. It sounds good.

The US Navy uses Teflon silver coated copper so it probably can’t be too bad. I’ve used it. It sounds good.

Right? Especially with all the Krell and B&W Nautilus speakers they have running around those aircraft carriers and F-15s. 

Come on! :) Suitability for the Navy doesn't make them necessarily suitable for audio. But I have to admit, those cables are pretty sexy when you can find them on e-bay.