JBL's Marketing Blunder..


This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333

I see it as marketing laziness at the expense of 51% of the population.  Or, are they evil geniuses by stirring things up?  I think they could have done better

There is nothing wrong with that video; it is spot on for the demographic they are marketing to. Yes, that is how people in their 20s and early 30s talk. The fact that this is all in a long 6-minute video is what’s not for that crowd. The different chapters, such as TikTok, Shorts, or Insta Stories, are bang on.

How do I know? I’m a content director for a digital marketing agency and I"m around younger people all the time.

As for JBL is junk. The video is about home theatre, not hi-fi.

Finally, STOP F&KING GATEKEEPING. Let people have their own journey. No one appointed or elected you the master of what is approved or appropriate.