Is the microwave the perfect model for audio marketting?


I remember the first time my mother got interested in a microwave oven. They were brand new, full of promises of fast, convenient cooking and baking. She ended up with a Toshiba with a built in magnetic card reader. You could put in a recipe card and automatically program it, or you could get additional cards and program your own "recipes." This was decades before the Internet, home routers or anything like Wifi.

Last week installers took away my 19 year old Maytag and replaced it with a brand new LG. Full of "features" where it automatically guesses the power and time based on buttons such as "potato" or "popcorn." These are not even very smart features. They don’t weigh the potato or take the temperature of the item you are heating or listen for the popcorn to stop popping. They just look up settings from a table and away you go.

Honestly of the hundreds of features in this microwave I need the light and fan the most. Then the power and time. The first two features are never very good in any microwave. The latter two are the only one’s most of us end up using out of sheer frustration with the automated features.

Is this a model or metaphor for modern audio marketting? Are we constantly being sold a list of features which in the end don’t really matter so long as the light turns on and the frozen Tandori chicken meal is safe to eat?

erik_squires
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@noromance You are 100% spot on!

@CDC Thanks to modern micromotors, power windows weigh less, cost less, and are more reliable than manual windows. That's why they're nearly universal today.

I suggest everyone get a copy of 'The Design of Everyday Things' by Don Norman, originally published in 1988, as 'The Psychology of Everyday Things', it remains one of the best books on design ever written. The Wikipedia entry is helpful, but the book is foundational reading. It can't fix what's already in place, but it can give you a good grounding in the subject, and maybe help you understand what the designer was trying to do.

 https://en.wikipedia.org/wiki/The_Design_of_Everyday_Things