How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?


Not only that I get weekly emails about sales. Lately titled "Christmas in July".

I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.

Are they selling off used stuff as new?

 Another thing, has anyone dissected a cable to see what's in it?

Ag insider logo xs@2xmpathic8

It is only clever marketing...

His basic cables , i own the M3, are very good and distinctly better than my own others basic one i all discarded even if they were at lowest price... I stop there with the M3 interconnect between my dac and amplifier ... I dont know if the money invested in higher cable as the M6 and over is a real valued upgrade compared to more pressing factors as vibrations controls, electrical noise floor and acoustic control...I doubt it... We must choose where to put the money... there is no relation at all between a cable change upgrade and a better acoustic room..

The marketing of Morrow is really clever... It is not difficult to figure out why ?

How do you make your customer satisfied with a basic good cable but after that how do you push him toward a race for the better without making him feel too much the burden of paying all the costs alone ? Simple... Other cables sellers had much to learn from Morrow marketing practice... But his cables are good...

Are they the best one ? Nobody knows save someone foolish enough or rich enough to buy them all and being so able to compare all offerings... And even if he exist, cables are synergetically related for their working and impressions to a specfic system and specfic conditions to this add hearing subjective history of the owner ...

😊

Jerry , thanks for the input. I run low power tubes and live in the mid Fi world. I prefer Shunyata power cords. At my price point and in my system I’ve been pleased with Morrow interconnects. To the OP, I think Mikes marketing philosophy is uncommon. I don’t participate in the trade up program, I just buy during 50 percent off sales. Mike has been very kind to me, often comping me for substantial burn in time.  Cheers, Mike B. 

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You say that you have done several trade-ups. Have you noticed improved performance each time?

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