How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Not only that I get weekly emails about sales. Lately titled "Christmas in July".

I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.

Are they selling off used stuff as new?

Another thing, has anyone dissected a cable to see what's in it?

mpathic807-25-2023 3:40am

roxy54 Details Discussions Posts This discussion Message User 7,691 posts 07-28-2023 at 01:04pm Copy Comment URL Report Comment Edit Delete @wolf_garcia I’m no kind of expert, but as far as I’m concerned that is stranded wire.
roxy54 Details Discussions Posts This discussion Message User 7,691 posts 07-25-2023 at 02:26pm Copy Comment URL Report Comment Edit Delete You say that you have done several trade-ups. Have you noticed improved performance each time?
roxy54 Details Discussions Posts This discussion Message User 7,691 posts 07-26-2023 at 02:21pm Copy Comment URL Report Comment Edit Delete @audioman58 You make a good point. So many of these so-called "premium brands of cables and speakers are using these beautiful jewelry-like RCA's and binding posts which are heavy brass instead of low mass copper. It looks so pretty but it's not built for good sound.