How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

I have owned several sets of ma3 and a dig2 and bought them on a BF Sale at 55% off and felt they sounded very good until I purchased the Aliexpress Chinese Nordost cables. Immediately sold the Morrows on ebay as they were nowhere near as revealing. As for the trade up I felt the math made no sense to trade in. Much better to wait and buy at 55-65% off and sell the old ones on your own. Were easy to resell them. Morrow is offering a convenience service and is happy $ when you upgrade. Personally not a fan of their fake sale marketing strategy. They are training us to only buy at 55-65% off and compressing the sales in limited windows which should impact/slow production/delivery times.

 No way they sell trade ups as new.  They have a used site and seem like an up and up retailer with the inflated MSRP game. Downside selling used as new is too high risk for their business…

@mpathic8 

Click on products menu then clearance menu .  It doesn’t appear  they get many trade ups with the number of listings they have posted.  Who knows?

https://www.morrowaudio.com/pages/cable-clearance

This is my choice….well made at a reasonable cost if you can get by the knock off brand name use. I wish they wouldn’t use real brand names. We know they aren’t real brands.

https://www.aliexpress.us/item/3256805235421157.html?spm=a2g0o.productlist.main.3.623b45d9oEWKrZ&algo_pvid=d4af39e3-f5b3-4c22-a29a-586be04a9f36&algo_exp_id=d4af39e3-f5b3-4c22-a29a-586be04a9f36-1&pdp_npi=3%40dis%21USD%2130.00%2127.0%21%21%2130.00%21%21%40212249cb16904777906887732d076a%2112000032999110772%21sea%21US%213252811505&curPageLogUid=64lR8TfgR9fd

I can’t say for certain or to what degree of improvement because I was making other changes to my system at the same time.  I just wanted  a better quality outlet receptacle vs the cheap flimsy plastic stock 15A outlet receptacle.  More concerned about safety and the stock plug had a loose plug connection that was corrected.  The limited selection sold at home stores were inferior so I ordered these instead.