There are a lot of ads saying they are the best etc etc. Some HDMI cables can carry more data than others and that is important for HDMI 1.3 which will become more popular with time.
Monoprice offers very inexpensive but quality cables at more than one quality level and gauge.
The Blue Jeans cable site, however, in my opinion, offers the best HDMI cables relative to price. They offer three levels. The discussion of HDMI on their site is very educational. One can get a very good 1m HDMI cable for less than $50. You could also spend a lot more elsewhere but not get better and get worse. Most HDMI cables are made in china and the same cable is sold under various names and label.
I would go with Blue Jeans Cable HDMI cables.
Good wishes.