HAVE CABLES EVER TAKEN YOUR SYSTEM FROM SOUNDING JUST OK TO SOUNDING GREAT? Experiences ?

@deep_333 go ahead.  It’s not an out selling smthg. I want opinions on how good they are from people who try them.  It helps us knowing if real listeners like what they do or don’t do. 

"Other than tonearm cables,"

Those are cables.

I had a dealer recently say to me "other than tonearm cables, all the rest is bulls***.  I did not question him on this.  

Pretty accurate. You’ll get more improvement replacing a set of brass binding posts with copper than with replacing cheap copper cables with expensive copper cables. 

"Other than tonearm cables,"

Those are cables.
 

The reason tonearm cables actually make a big difference is because they are handling very low voltage signals, and thus are very susceptible to interference and LCR effects.

Would not even consider chasing expensive cables/interconnects until my room treatment is completed. Way better "bang-for-the-buck" sound quality improvement with room treatments over cable changes.