"Think of BMW - they make various models and then they offer the M series. What is the difference."
The BMW M series’s original intent quickly diverged to a "M = Marketing" strategy to sell more upgraded BMW’s to those desiring the M badge of honor.
Originally, BMW had to sell a minimum number of street-legal cars to qualify for the European Motorsport series. They were true street-legal race cars at first and they sold out quickly. That is when the BMW marketing dept. realized an opportunity to increase profits. The M cars of today are far from the original spirit of M.
In the audio world, we see this sometimes with upgraded casework that gives the audio-jewelry effect that if it looks good, it must sound good, just like with the M-series’ aggressive styling and colorful racing stripes. Anyway.