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For Those Who Are Unaware of The Cable Company

If you are shopping for new cables and are intimidated by the enormous range of possibilities, The Cable Company might be of interest to you because: 

1) Their cable lending library is an affordable means of borrowing already burned in cables and auditioning them at home. 

2) They offer individualized advice based upon your budget, gear and sonic preferences. 

3) Return/refund policy. 

There have been some complaints in the past about salesmen pushing particular brands. This hasn't been my experience, however. I've repeatedly sought out the guidance of one particular guy and I couldn't be more satisfied with how I've been treated and the sonic improvements. If you are intersected, PM me and I will provide you with his name. 

They don't carry every cable in existence. Nobody does. But they carry a much greater range than anyone else I know of. Accordingly, my last 5 out of 6 cable purchases have been from them. 

 

stuartk
sns
3,639 posts
 

The lending library is  part of their sales model, you should expect they'd not be happy with one who endlessly borrows, never purchases. With freq. flyer program you end up paying at competitive price. As for pushy sales people, you, the customer are the boss, simply reminding them of this in a kindly way usually makes for a satisfactory exchange.

stereo5's avatar
stereo5
6,533 posts
 

I just received a new Acrolink interconnect from them, brand new. Wait time was 6-7 weeks.   The importer of Acrolink is a real sh**head, he sat on my order for weeks but Steve at the Cable Co stayed on him and he finally checked his stock and shipped it to me.  If it wasn’t for Steve, I would still be waiting.  Steve sent me numerous email messages keeping me up to date. I will definitely do business with them again.  

axeis1
305 posts
 

I worked a the CC for a number of years. There were numerous people that were simply information and time sucking Dudleys .. The CC is a business; as such if you want to sit around the campfire chatting about cables maybe do it on a forum such as this. I know from experience that if I have a customer that buys stuff I’d take as much time as they needed.

stuartk OP
3,206 posts
 

@axeis1 

Makes perfect sense. I don't contact them unless I have a specific sonic goal in mind and money in hand.  I can see how dealing with "tire kickers" could get old very fast!

I prefer to establish long-term relationships with businesses. I guess this is an old-fashioned idea that I picked up from my dad, but at any rate, it requires mutual trust and knowingly wasting someone's time is not a particularly effective strategy for nurturing trust. 

 

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