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For Those Who Are Unaware of The Cable Company

If you are shopping for new cables and are intimidated by the enormous range of possibilities, The Cable Company might be of interest to you because: 

1) Their cable lending library is an affordable means of borrowing already burned in cables and auditioning them at home. 

2) They offer individualized advice based upon your budget, gear and sonic preferences. 

3) Return/refund policy. 

There have been some complaints in the past about salesmen pushing particular brands. This hasn't been my experience, however. I've repeatedly sought out the guidance of one particular guy and I couldn't be more satisfied with how I've been treated and the sonic improvements. If you are intersected, PM me and I will provide you with his name. 

They don't carry every cable in existence. Nobody does. But they carry a much greater range than anyone else I know of. Accordingly, my last 5 out of 6 cable purchases have been from them. 

 

stuartk

Showing 4 responses by stuartk

stuartk OP
3,209 posts
 

@decooney 

Re: "the good news"... exactly! 

stuartk OP
3,209 posts
 

@riaa_award_collectors_on_facebook 

Sent you PM

 

 

stuartk OP
3,209 posts
 

I don’t agree that their prices are somehow out of line.

The guy I’ve ended up working with is unfailingly patient and has never pressured me to buy anything. It’s a collaborative relationship, not a dictatorial or manipulative one. He’s let me keep cables longer than stated on the website.

Once, when he was on vacation, I talked to another guy who I did not like at all. I simply waited until my guy was back. Yes; at times he gets very busy and I may have to wait a couple days for a response or call back but I don’t mind this. No big deal.

If you want to go the buying used, trying and selling what you don’t like route, then clearly TCC is not for you. For me, selling gear is an unavoidable part of the hobby but not something I want to do any more than necessary. Nor do I want to deal with buying new cables and hoping they’ll burn in before it’s time to return them.

I find the opportunity to try several.cables from different manufacturers at a given price point from one source a very convenient and practical way to go. 

stuartk OP
3,209 posts
 

@axeis1 

Makes perfect sense. I don't contact them unless I have a specific sonic goal in mind and money in hand.  I can see how dealing with "tire kickers" could get old very fast!

I prefer to establish long-term relationships with businesses. I guess this is an old-fashioned idea that I picked up from my dad, but at any rate, it requires mutual trust and knowingly wasting someone's time is not a particularly effective strategy for nurturing trust. 

 

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