For Those Who Are Unaware of The Cable Company


If you are shopping for new cables and are intimidated by the enormous range of possibilities, The Cable Company might be of interest to you because: 

1) Their cable lending library is an affordable means of borrowing already burned in cables and auditioning them at home. 

2) They offer individualized advice based upon your budget, gear and sonic preferences. 

3) Return/refund policy. 

There have been some complaints in the past about salesmen pushing particular brands. This hasn't been my experience, however. I've repeatedly sought out the guidance of one particular guy and I couldn't be more satisfied with how I've been treated and the sonic improvements. If you are intersected, PM me and I will provide you with his name. 

They don't carry every cable in existence. Nobody does. But they carry a much greater range than anyone else I know of. Accordingly, my last 5 out of 6 cable purchases have been from them. 

 

stuartk

Funny, about i.e. "pushy sales people". Let's see, folks contact them about cables, because they sell cables and might let you try them.  

They are in business to provide a product and a service to the general public, and to make a profit doing it, or they would not be able to remain in business any longer.

If you are calling them to simply waste time, or preloaded with a bunch of long-winded questions with no intent to buy anything, yep - best to just move on and let them help other customers who are serious.  

I have absolutely no affiliation with The CableCo but can't imagine what its like to be a salesperson trying to help people out who dont want to pay for a little extra for  advisory and consulting to get the best value cables for their system.  The whole damn thing is a crapshoot anyhow not knowing if any cables will help your system or not.  Just have to try it and see what works.  And, what TheCableCo is all about.

Option-B is to buy a stack of cables, try them all out, take a big loss reselling later. 

The lending library is  part of their sales model, you should expect they'd not be happy with one who endlessly borrows, never purchases. With freq. flyer program you end up paying at competitive price. As for pushy sales people, you, the customer are the boss, simply reminding them of this in a kindly way usually makes for a satisfactory exchange.

I just received a new Acrolink interconnect from them, brand new. Wait time was 6-7 weeks.   The importer of Acrolink is a real sh**head, he sat on my order for weeks but Steve at the Cable Co stayed on him and he finally checked his stock and shipped it to me.  If it wasn’t for Steve, I would still be waiting.  Steve sent me numerous email messages keeping me up to date. I will definitely do business with them again.