Everything specialized eventually turns mainstream

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Don't forget that Sony will be a big player in this game also. I believe that the scramble for market share by all of these providers will be a big win for the music buying public. I hope someone is keeping a watchful eye to make sure there are no back-room meetings amongst the providers to keep pricing artificially high.... collusion.
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It's probably to combat the threat of PONO high-res players
- if they don't do something they might just lose it all.

Will Apple's current players handle high-res files?

If not, then there should be a new player in the works also.

It should be interesting:-)