Audio Envy's speaker cables are interesting. The Captain states that they can be connected in either direction, but with a difference in the sonic presentation between the two orientations. Further, that most people prefer the "primary" direction, but some others prefer the alternative (depending, I suppose, on their equipment and their sonic priorities).
Dumbest cable question
I know some cables may be directional or at least have some type of arrow showing where to connect each end. However, most do not. Here you go:
Is there any value to rotate your cables every now and then. In other words, switch the source component end with the “end” end. This way signals have a chance to flow opposite direction within the cable
If this is a super silly question, my apologies.