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Demos - To Charge a Fee or to Not Charge a Fee?

One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 1 response by danager

danager's avatar
danager
881 posts
 
Or you could just offer price matching. 
I worked selling stereos on commission for a long time.  To pay up front for someone to sell me something makes me throw up a little bit in my mouth.  If you want to drive away customers charge them to listen and when you go out of business they won't be able to hear your equipment to compare, so that'll teach them or you could do your job and create value by purchasing the equipment from you and make a customer for life.
Just as a side note I also DVR sports and shows so I can fast forward thru the adds.  If I time it right I can end the same time the game does.
 
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