It is 2 meters long.;-)
Case in point: a $90,000 power cord by ASUNZ
Open Letter to the Audiophile Community: When High-End Becomes High Farce
There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.
Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!
Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.
The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.
We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.
If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.
This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.
Steve Pappas
A concerned audiophile
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- 142 posts total
@mapman +1 shielding power cables helps, if your sensitive signal cables are less than perfect (<80dB ext. noise isolation), and located close to power cables! I do place power cables apart from sensitive ones.. I live in intense RFI noise area, close to radio towers, and before I moved to Accuphase amp/pre, it was always challenging to find low noise cabling position. Now, with Accuphase MM/MC phono pre., is quiet w/ MM/MC!
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@devinplombier I appreciate taking time replying to my previous post. I never claimed that Audio Group Denmark offered great value for their top tier products. Why have the assumption that the PC is fraudulent without hearing it implemented in an AGD system. With $90k one should be able to assemble a near state of the art complete system. Yes, that is an extreme amount of money for a power cord but why shame anyone that has the desire to purchase it or the manufacturer for the production.
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Someone may have used the word fraudulent in connection with the power cord, but it wasn't me. I wouldn't shame anyone for purchasing, or desiring to purchase, a $90K power cord. I would, however, understand it better if the cord manifested beauty and exquisite craftsmanship, which it does not. As a matter of fact, it looks shockingly cheap, and it would if it retailed for $500. I mean... look at it. I have issues with people making grandiose claims of extraordinary sound improvements purportedly owing to components that absolutely cannot improve sound quality in a properly configured system. Ethernet cables and switches come to mind. But if your argument is that you purchased a $7,000 Ethernet switch because it's a finely crafted piece of kit whose level of refinement puts it on par with the rest of your system - I respect that. Hopefully it makes sense.
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- 142 posts total