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Can a name make you or break you in the Audio World

I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.

taters
mofimadness's avatar
mofimadness
4,982 posts
 
I wonder If they had started with a better name would they be more successful today than they already are.

I doubt it.  I think audiophiles have pretty thick skins.
nonoise's avatar
nonoise
10,838 posts
 
I found the name amusing and learned that the people behind it are quite serious about audio and just have a wicked sense of humor. It's like that ceiling fan company called Big Ass Fans. They make what looks like a great product. I wonder how many people pass them up because of the name. Their loss.

All the best,
Nonoise

themadmilkman
182 posts
 
The name was intentional as a means of drawing attention.  The announcement of yet another headphone amp and DAC would have barely been noticed.  The announcement of an amp and DAC from a company with a unique name was rewarded with attention.  It helped that the gear behind the name lives up to the promise.

Schiit has grown exponentially, and is continuing to expand now.  Has the name put some people off?  Perhaps.  But not a large enough number for them to even worry about.
mapman's avatar
mapman
22,198 posts
 
Whatever works.
jmcgrogan2's avatar
jmcgrogan2
6,346 posts
 
You may be on to something big here Taters!!!

That could be a possible reason why my company Poopy Pants Isolation Products went out of business in less than a year.

I'll have to work on a better name maybe......... ;^)
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