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Bose Chucks Mac

Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.

jfd11
bassbuyer
332 posts
 

I think everyone was wondering what would happen to Mc with the purchase by Bose.  This is the 1st thing I’ve heard.  I buy at Best Buy and with their store closures and changes the closest Magnolia location is now in another state so it impacted my ability to see and buy Mc equipment.  I’m hoping this leads to positive changes with other retailers including brick and mortar stores and online.  

gkelly's avatar
gkelly
301 posts
 

There’s a certain satisfaction, one gets when they realize that they have graduated from Best Buy.  

jimmyblues1959
167 posts
 

Mcintosh has always been a luxury brand. And to some degree so has Bose.

Owning products from both companies (1962 Mac MR65B tube FM tuner and a 1998 Bose Wave Radio) I can say that when well maintained these products are built to last. However, I’ve always wondered about the concept of attempting to sell high end audio products through big box stores like BestBuy, which don’t offer the typical high end sales experience that most dedicated specialty stores do.

When a consumer is spending a considerable amount of their hard earned money on an upscale product, they want to be treated accordingly.

 

 

larry5729's avatar
larry5729
1,015 posts
 

Does Bose own McIntosh?

celtic66
1,699 posts
 

Oh look, I found a filet mignon plate on my Dennys menu.  Wrong product, wrong place, wrong demographic, what could go wrong?  Shocking.

It's truly amazing how mis-directed marketing can get involving supposedly smart people driving the bus and braking too late for the BRIDGE OUT! sign.  This was mostly DOA from the onset.  We can be reasonably assured Mac was promised, told or it was inferred that it would be different.  In the end Best Buy is successful on a particular level, not selling Mac.

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