Bose Chucks Mac


Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.

jfd11

Showing 1 response by jimmyblues1959

Mcintosh has always been a luxury brand. And to some degree so has Bose.

Owning products from both companies (1962 Mac MR65B tube FM tuner and a 1998 Bose Wave Radio) I can say that when well maintained these products are built to last. However, I’ve always wondered about the concept of attempting to sell high end audio products through big box stores like BestBuy, which don’t offer the typical high end sales experience that most dedicated specialty stores do.

When a consumer is spending a considerable amount of their hard earned money on an upscale product, they want to be treated accordingly.

 

 

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