I took a chance on AE during my visit to RMAF in October 2018. Given the entry price, I said why not. My whole system now wired with Audio Envy cables...PC, IC, Speaker and Digital.
IMHO, a fundamental feature of a good audio system is to convey the emotions which were captured in the recordings. One of the sure shot way to achieve this to use cables that are as transparent as AE cables.
This was a end game ‘upgrade’ for me and I no longer fancy owning any other brand of cables, regardless of the price.