Well, most audiophiles opt for cable that is more expensive than 'off the roll' wires. So presumably they will sound better, or else they would not do it.
I personally have quite a bit of money tied up in cables and I certainly feel it is money well spent.
Maybe you could borrow some decent cables from someone and compare. Then you can decide for yourself.
As roxy54 commented, the why is generally a mystery, but that doesn't make it not true. Personally, I think very low voltage signals benefit significantly from better quality wire/cable.
I personally have quite a bit of money tied up in cables and I certainly feel it is money well spent.
Maybe you could borrow some decent cables from someone and compare. Then you can decide for yourself.
As roxy54 commented, the why is generally a mystery, but that doesn't make it not true. Personally, I think very low voltage signals benefit significantly from better quality wire/cable.