Another marketing gimmick?

But it's so cute!

How does it sound?  Why care about the looks, different yes, effective?  Would like to hear one.....I don't have the money to buy it.  Would still like to hear one with Magnepans.

Dwmaggie
Check out ocd hifi guy 
On YouTube he has videos of these amps playing through Maggie's

http://https//www.jolida.com/product/glass-fx-10
I think the Jolida fx10 glass tube integrated is a work of art...while we are on the subject of glass.

I have heard that amp, and in the system it was used it was exceptional. However, to make a firm judgment I would have to review it, that is, compare directly with several other amps. That, alone, would tell, as opposed to speculation. 

It is easy to be overawed by a novel design, but performance tells the truth. The only way to do so is compare. 

Anything new, unusual, etc. will draw criticism. The proof is in performance (and of course, dependability). I am reviewing a speaker that I'm sure many would mock due to appearance, but the performance is no laughing matter. Thankfully, I was not foolish enough to disregard the speaker due to its appearance only, or else I wouldn't be enjoying its surprisingly High End characteristics (And, yes, that is in comparison to other speakers). Sorry, no disclosure now; you'll have to wait for the review.  :) 

I cannot speak for the actual technical validity of the amp's circuit, but it is not unusual for nouveau methods and technology to be ridiculed, even when it outperforms. When a new and better technology appears the Old Guard fights because it means loss of popularity, sales, etc.