Bose Chucks Mac

it was reported that BB paid $87m for the 13 magnolia stores, which at the time seemed like a huge overpay even if they hadn't  immediately mangled the brand. i do give BB credit for coming back from the brink, but it seems like other than cell phones and (very low margin) tvs noone actually goes there to buy products anymore--they seem to survive on revenue from services and financing.

I think everyone was wondering what would happen to Mc with the purchase by Bose.  This is the 1st thing I’ve heard.  I buy at Best Buy and with their store closures and changes the closest Magnolia location is now in another state so it impacted my ability to see and buy Mc equipment.  I’m hoping this leads to positive changes with other retailers including brick and mortar stores and online.  

Mcintosh has always been a luxury brand. And to some degree so has Bose.

Owning products from both companies (1962 Mac MR65B tube FM tuner and a 1998 Bose Wave Radio) I can say that when well maintained these products are built to last. However, I’ve always wondered about the concept of attempting to sell high end audio products through big box stores like BestBuy, which don’t offer the typical high end sales experience that most dedicated specialty stores do.

When a consumer is spending a considerable amount of their hard earned money on an upscale product, they want to be treated accordingly.

Does Bose own McIntosh?