Borresen Loudspeakers


Had the opportunity to attend the launch event of the Borresen X1 loudspeakers last night in Chicago @nextlevelhifi ​​​​​with @jays_audio_lab. From their M6 at $550k per pair all the way down to the newly launched X1 speakers last night at $5500 your ears will smile. Amazing what a 4.5” driver can do. If you are in the market for any price range speaker about $5,000 and up you have to hear these. Imaging is 3 dimensional, larger than life soundstage and just absolutely stunning performance with a look that will fit any room. This manufacturer out of Denmark really gets it and I don’t care what price point you are looking at these speakers will out perform speakers double the price.  If you are buying speakers up to $25k you have to hear their $11k option.  The rep for Borresen is hitting all the shows/events over the next several months in the US. Oh, and by the way, I loved the X1 so much I bought the first pair that will ship to me in early March!

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@ghasley

I don’t know what to say, but if you don’t care that you are about to pay 80% margin, when you know that the tangible cost of the item is far far less, then the asking price... then I know, you need to have a session (or multiple sessions) with both financial and mental professional. 🤣

I am not fearful of spending, and not fearful of being robbed because real robbery is illegal, so there is consequences for real robber.

But if I know for sure I am going to get legally robbed at a hifi shop, and still willing, even asking to be legally robbed anyway... well...

I guess, we just have to disagree in this issue.

 

@bmwalpina ​but I just got offered a 65% discount for one of the Raidho from my second dealer...

Were those speakers demo units sitting on their floor for several years? Would you disclose the dealer? I might be interested in such a "deal" ​​​​​​

@bmwalpina you seem to be missing the subtle nuances. Intelligent people of means simply don’t buy what doesn’t make sense from their particular value judgement. I’m not saying you should or shouldn’t buy anything, no one is. I AM EMPHATICALLY saying that you should not impose your value judgement on others. You buy alot of things every day that have high margins, all of us do. Ultra expensive Hifi isn’t a heart/lung machine…it isnt required to sustain life and there are plenty of substitute products in Hifi that can bring the listener joy. Buy what you want, or don’t…but your outrage over them building an uber expensive item is misplaced. Alot of people wont buy them but some may. Good for them.

 

And…how can you be legally robbed in a volutary transaction? Unless there is fraud or misrepresentation it can’t happen. You either like what you hear or you don’t.

@ghasley

You seemed to focus on semantics here and really missing both the subtle and non subtle nuances 😀

Here are the things that people should focus:

a. 80% margin

b. 4.5" woofer

c. Brand that is new and have not proven itself in long term service/support, or even ability to stay in business

d. Spare parts availability in the next few years (yes, drivers can break down too), especially with the claimed exotic materials that not widely used by any other speaker manufacturer.

e. Resale Value (yes, sometimes in life, you might fall down and need to sell a things or two to survive, and resale value for something as expensive as $500k is also a consideration)

f. $500k pricing is actually slightly more than a Rolls Royce Phantom (please do not use the cliche reasoning that a Rolls Royce Phantom buyer is not the potential buyer of $500k speaker)

There might be more... but I can see that the things that concern you most is when I say the 80% margin... I guess... that is the thing that can be the aha/enlightening moment for many people huh? 😉

I am NOT imposing my judgement on others but this is an open forum where many people with differing opinion can state their opinion (in a civil manner and not against forum rules).

I am also not outrage, but simply stating my reasoning on why Borressen decide to price their system at that super high price. Manufacturer can price their equipment at whatever price they want, but everyone is free to comment on whether they think the pricing make sense, or there are some other reasons behind it.

My first post is more about why Borressen decided to priced their top of the line at $500k. It’s the reasoning behind the pricing, but you seemed to be outrage with my reasonings. Why?

Like you said, intelligent people will have their own intelligent reason to buy or not to buy a $500k speaker, so why you are so... "passionate" about my opinion? You don’t think my opinion will sway intelligent people one way or another, do you?

Do you think intelligent people can benefit from discovering about this "marketing scheme" of HALO unit pricing?

While, this is a free country, everyone can buy or price what ever legal things they want.

This is also a free country, so you also need to be prepared when someone else have differing opinion than you. I already stated, that I agree with you that we have to disagree on this. Can we agree on that? Or do you still have to IMPOSE your value judgement on others? 😉

Legally robbed is another semantic. But if you know in ADVANCE, you are about to buy a speaker that have 80% profit margin build in, ...

Are you still eager to buy it...? 

Perhaps for you that means nothing... because you gladly pay 80% margin... right? Are you sure, you are eager and glad to pay 80% margin @ghasley ? Come on be honest with at least your self hahaha.

If the answer still yes, GOOD FOR YOU 🤣 but for me, you are being LEGALLY ROBBED.

In the end, I believe I stated all my points and just happy that I can finally understand why Borressen priced their speaker at $500k. It was a puzzle to me until today when I read the comparison with Rolls Royce Phantom pricing and when I heard about 80% discount and the 65% discount offered to me for Raidho. Now everything makes clear sense to me. Yes, it finally make sense to me.

It might never make sense to you... but I am not going to try convincing you otherwise. This will be my last response to you (or other) in this thread about Boressen pricing. I will let you (or some others) have the last word on this if that means you can sway the opinion the other way and important for you 😁