Borresen Loudspeakers

First, I think Audio Group Denmark website (Borresen) is designed to be hard to navigate (when you want to find each model/product/specs). Is a contrarian play when everyone else is trying to make their website as easy to navigate as possible, hoping people become more obsessed to find more info on Borresen model which normally lead to the Borresen dealer website. This website won’t work for normal mass market product, but Borresen knew their target market is NOT normal people.

Second, I had been out of audio game for many years, then when I talked to an audio shop that I just start relation with (purchasing from this shop),... he enthusiastically recommend Borresen as the next line he will represent. From the start, he pointed out the most expensive model is half a million dollar.

Normally I do believe the more expensive thing is, usually the better it is, but that was when the world was normal. I try to always think as an engineer first and audiophile second. Despite all the technical advantage listed on Borresen website, I don’t think it will justify pricing the price of half a million dollar, unless if you price it for EXCLUSIVITY.

Third, a multi 4.5in woofer might give good bass along with good ported design, but it will always be at a disadvantage related to area of the speaker that move the air to make the sound. However, I noticed, more and more people now said, no matter how good your main speaker are, you still need a subwoofer... Well, yes adding a turbo to an engine will normally increase it’s output... but I almost feel like we are fallen to the "clever manufacturer strategy"...

I mean buying an extra subwoofer will of course... make more money to the manufacturer then just selling you a main speaker...

One of the earlier poster here make the best comparison using the price of Rolls Royce Phantom... I mean Rolls Royce Phantom is a car... this half million dollar speaker is just... a pair of speaker...

Everyone here said, but these speaker sounds better than other speakers I heard etc... But,... can you quantify them with a scoring standard... I mean with a car... you can compare maybe their noise level, or their 0 to 60 time or their top speed or their laptime... it can be quantify, ... but speaker?

I have a second dealer (who I also bought things from) that offering me Borresen speaker, and I must say his team is very enthusiastic and passionate when they explain to me how good the Borresen is...

I am also happened to be in Sales (selling highly engineered industrial equipment)... so I can smell the super high margin behind this "enthusiasm and passion".... 80% margin could just do it...

Normally, I won’t believe there is 80% margin in selling speakers... but I just got offered a 65% discount for one of the Raidho from my second dealer... so... I now believe 80% margin is possible. This is really clever marketing... Jack Up the price so high to create publicity (because no publicity is bad publicity)... Give the dealer the dream of making 80% margin (and sometimes they are lucky and score 80% margin)... make the dealer super enthusiastic and passionate to spread the word... and soon you are gone viral, which is the best time to offer your "trickle down" model that have more "normal" pricing.

I have no doubt Borresen loudspeaker sounds good. This is not about how good the sound is.

And don’t get me wrong, I am still going to buy things that I like eventhough I know it is overpriced..., maybe just because I like the sound, or I like the looks, or both, or maybe because I just want some finer things in life...

But not at half a million dollar price for a speaker no matter how good they are...

Don’t you guys feel that they are insulting your intelligence and robbing you?

@ghasley your response to me is exactly what all those over priced speaker manufacturer try to "program" us to think. That there is always someone richer than you willing to spend this kind of money, so you better feel lucky that you can afford a "trickle down" version.

This $500k pricing is not really about targeting the right market, but how to get noticed, QUICKLY.

They are creating a "HALO" product, to quickly get noticed by the entire market.

In this era, the more sensational you are, the faster the market recognized you.

Once recognized, then they can start the meaningful sales with the so called "trickle down technology, more affordable model".

But if they start with the "affordable model", nobody will notice, since there are already way too many new boutique high end speaker manufacturer. If no one notice, then... well they will die before they flourish...

I don’t know how you feel, but if you know that someone about to sell you something with 80% mark up... do you still feel good buying it?

not to mention, you are just a pawn, part of the scheme so they can become sensational and get noticed...

Well... I guess for some people, it’s worth it to be robbed, as long as they also can gain entry to the "sensational club"

I can afford buying $500k worth of fine items, I just refused to be rob.

 

 

 

@ghasley

I don’t know what to say, but if you don’t care that you are about to pay 80% margin, when you know that the tangible cost of the item is far far less, then the asking price... then I know, you need to have a session (or multiple sessions) with both financial and mental professional. 🤣

I am not fearful of spending, and not fearful of being robbed because real robbery is illegal, so there is consequences for real robber.

But if I know for sure I am going to get legally robbed at a hifi shop, and still willing, even asking to be legally robbed anyway... well...

I guess, we just have to disagree in this issue.

 

@ghasley

You seemed to focus on semantics here and really missing both the subtle and non subtle nuances 😀

Here are the things that people should focus:

a. 80% margin

b. 4.5" woofer

c. Brand that is new and have not proven itself in long term service/support, or even ability to stay in business

d. Spare parts availability in the next few years (yes, drivers can break down too), especially with the claimed exotic materials that not widely used by any other speaker manufacturer.

e. Resale Value (yes, sometimes in life, you might fall down and need to sell a things or two to survive, and resale value for something as expensive as $500k is also a consideration)

f. $500k pricing is actually slightly more than a Rolls Royce Phantom (please do not use the cliche reasoning that a Rolls Royce Phantom buyer is not the potential buyer of $500k speaker)

There might be more... but I can see that the things that concern you most is when I say the 80% margin... I guess... that is the thing that can be the aha/enlightening moment for many people huh? 😉

I am NOT imposing my judgement on others but this is an open forum where many people with differing opinion can state their opinion (in a civil manner and not against forum rules).

I am also not outrage, but simply stating my reasoning on why Borressen decide to price their system at that super high price. Manufacturer can price their equipment at whatever price they want, but everyone is free to comment on whether they think the pricing make sense, or there are some other reasons behind it.

My first post is more about why Borressen decided to priced their top of the line at $500k. It’s the reasoning behind the pricing, but you seemed to be outrage with my reasonings. Why?

Like you said, intelligent people will have their own intelligent reason to buy or not to buy a $500k speaker, so why you are so... "passionate" about my opinion? You don’t think my opinion will sway intelligent people one way or another, do you?

Do you think intelligent people can benefit from discovering about this "marketing scheme" of HALO unit pricing?

While, this is a free country, everyone can buy or price what ever legal things they want.

This is also a free country, so you also need to be prepared when someone else have differing opinion than you. I already stated, that I agree with you that we have to disagree on this. Can we agree on that? Or do you still have to IMPOSE your value judgement on others? 😉

Legally robbed is another semantic. But if you know in ADVANCE, you are about to buy a speaker that have 80% profit margin build in, ...

Are you still eager to buy it...? 

Perhaps for you that means nothing... because you gladly pay 80% margin... right? Are you sure, you are eager and glad to pay 80% margin @ghasley ? Come on be honest with at least your self hahaha.

If the answer still yes, GOOD FOR YOU 🤣 but for me, you are being LEGALLY ROBBED.

In the end, I believe I stated all my points and just happy that I can finally understand why Borressen priced their speaker at $500k. It was a puzzle to me until today when I read the comparison with Rolls Royce Phantom pricing and when I heard about 80% discount and the 65% discount offered to me for Raidho. Now everything makes clear sense to me. Yes, it finally make sense to me.

It might never make sense to you... but I am not going to try convincing you otherwise. This will be my last response to you (or other) in this thread about Boressen pricing. I will let you (or some others) have the last word on this if that means you can sway the opinion the other way and important for you 😁

 

Hi @rsf507 ,

The dealer offered me this discount in one of my private email exhange after I buy an equipment from him, and after I asked him a question about another brand of speaker that he also represent. However, he note on the email, that this is a private offer to me, so I don't want to disclose the dealer.

Beside the model he offered me, might not be the Raidho model that you are looking to purchase. Having said that, there are not many Raidho dealers in the US. So it won't be too time consuming for you to reach out to all of them in just 1 hour of total time (calling or emailing).