I think the bullhorns and brashness come from folks tired of trying to find ways to instill the broad concept of how the word “test” can be (and oft is) misused when discussing anecdotal (personal) sampling that doesn’t conform to any measures established in ethology or experimental design - measures that’ve been defined for decades.
”Belief” that certain expensive cables or unquantifiable system synergy can solve concepts of acoustical shortcomings in an infinitely variable music playback system should be no offense to anyone, as long as they’re not phrased in any way to suggest true research (properly replicated, free of bias, any other analytical assumptions met, repeatable). Indeed, belief is an unquantified faith in something that is not proven.
When the tone takes on one of factual evidence, folks who understand evidence in a scientific and/or legal sense might go object. It should be expected.
If some folks spend a bunch of their money for having it, but can’t be bothered to educate themselves on how the engineering of devices (e.g. audio cables) should not exclude rigorous experimental design-based testing to meaningfully support their worthiness, I for one cannot be bothered to care.
If a used care dealer dupes a single mom to pass off a hoopty for trying to get to work each day, 6-7 days a week, it should be a legal matter. If someone buys 4-5 figures’ worth of cables because they didn’t take (or pay attention in) a high school or uni science class and have enough spare time to concern themselves with invisible nuances in the music replay-iverse, not my concern. Except that sometimes it’s been fun to sit quietly and watch!
Just sayin’ 😉