I think the bullhorns and brashness come from folks tired of trying to find ways to instill the broad concept of how the word “test” can be (and oft is) misused when discussing anecdotal (personal) sampling that doesn’t conform to any measures established ...
The "bullhorns and brashness" you mention seem to come mostly from measurementalists who dismiss with insult or a wave of the hand any empirical evidence that causes them the slightest discomfort. If they are "tired" of that evidence, perhaps this isn't the place for them.