Who says studio monitors are "cold and analytical"?

@donavabdear 

It's nice of you to think so, but to be correct I am NOT an acoustic engineer.  I am really the behind the scenes product manager and also the one who talks to customers and visits studios (a "technical sales" function).  However, I have a strong belief that selling by convincing isn't really possible, people figure that out.  The only way to "sell" in pro or consumer is to educate and let smart people figure out their own answers.  My mission is to reduce the typical misinformation to the engineering department (factories operating on incorrect assumptions) and from the engineering department (buyers misunderstanding product values).

Brad  

@donavabdear

If studio speakers were references they would all sound the same but they dont. They are all tuned differently just like with regular speakers. It is just a marketing term. Genelec is a heavily measurement oriented company. The problem is measurements alone dont tell you everything. Thats why you need golden eared masters to come along and listen to the damn thing and tune it by ear. You have admitted yourself that the genelecs dont sound right. Neither your paradigm or genelec are correct. So stop deceiving yourself and continue searching for PERFECT sound. It is a lifelong journey dont be so naive.

I hear you @lonemountain, I have done design, project management, product management, and marketing engineering. If the customer has an open mind, you can educate them, and they will find their own way there. If they don't even faced with a demonstration, they will still talk themselves out of change. When they are the decision maker, sometimes it is best to just leave them to the competitors and spend time elsewhere.

@kenjit Totally understand what you are saying and I agree but I never said the Genelecs didn't sound right. My Genelecs are much more accurate than my Paradigm 9hs and JL subs but the Genelecs don't sound better. These are two different questions and it make me wonder what the right way to mix sound is. Movies are more normalized but within them are many pieces of music, effects, dialog, folly, narration etc.  and I don't want my movie to sound like every one else's. 

Speakers that you use all the time are references, when you hear an actor like Anthony Hopkins on your set of speakers you know how he should sound so your brain pins that sound signature to its walls and thus no matter what system your usually listen to it becomes your reference. Many great songs have been produced with really bad monitors. As audiophiles we must strive to push manufacture not to make more wonderful sounding equipment but more accurate equipment and hopefully the extra flavoring we now put all over our music will be replace with accurate music and sounds in the future. Probably the weakest link in the cain is the way the original acoustics work with the original recording microphones.