It is apparent from the comments on this thread that Morrow is considered to be legitimate and offers products that are embraced by many in this group. The challenge from their perspective is how best to communicate the value of something subjective in exchange for something tangible -- your money. The long term proposition is to send you product and you send them money. Then, if their products meet or exceed your expectations you’ll buy more of it, and give positive referrals to those you know. Delivering the "right message" is not an easy task, especially in a crowded arena or introducing an immature product segment. We’re terribly deficient at attaching objectivity to product performance via measurements. We also know that superlatives can set off alarm bells when claims cannot be substantiated: "The only way the sound could be improved is to have a digital bitstream plugged directly into your brain". So, Morrow attempts to connect some metric to their assending product price points via some "reasonable" number that represents a degree of performance improvement. So, you spend xx% more and you’ll get back xx+1% more in audio performance. With return privileges, if their numeric assessment of improvement did not align with yours.
Marketing geniuses they’re not. But, with some success and a little luck, they may tweak their messaging to be more in tune with your reality. And, allow the product to do most of the talking.