Nearly all manufacturers do not advertise/exhibit their product measurements? Why?


After my Audio Science Review review forum, it became apparent that nearly the only way one can determine the measurements of an audio product is wait for a review on line or in a publication.  Most equipment is never reviewed or is given a subjective analysis rather than a measurement oriented review.  One would think that manufacturers used tests and measurements to design and construct their products. 

Manufacturers routinely give the performance characteristics of their products as Specifications.  Those are not test measurements.

I searched the Revel speaker site for measurements of any of their speakers and could not find any.  Revels are universally lauded for their exceptional reviewed measurements.  Lack of published manufacturer measurements is true for nearly every speaker manufacturer I've searched for on line, perhaps several hundred.   Same is true for amps, pre-amps, DACs, transports, turntables, well you get the picture.  Do they have something to hide?   I doubt the good quality products have anything to hide but poor quality products do.  

ASR prides itself in providing "true" measurements that will aid in purchase decisions.   Why don't the manufacturers provide these measurements so that reviewers can test if they are truthful or not?

Then there are the cables and tweaks for which I suspect that there are inadequate tests available to measure sonically perceived differences but which objectivists believe don't exist or are "snake oil."  

Well, please chime in if you have some illuminating thoughts on the subject.   

I would have loved to see manufacturers measurements on my equipment and especially those that I rejected.  

fleschler

@ebm 

Because nobody cares much.

And that's the way the manufacturers and the vested interests on this forum want this situation to remain. 

They are going all out to discredit outfits which conduct careful measurements, its pretty obvious even to blind freddy.

The reason is likely based on manufacturer- ultimately because the customer that buys there stuff doesn’t care if they aren’t publishing measurements. 
 

People often make emotional decisions then justify with facts. Rarely the other way around. Think about your significant other or best friend- there qualities were something you learn over time and something about them impressed you enough to follow up from your first discussion. 

@overthemoon

The reason is likely based on manufacturer- ultimately because the customer that buys there stuff doesn’t care if they aren’t publishing measurements.

This is also quite correct and you share a truth.

What is missing from this truth is the analysis that it is the marginal customer, the one who questions the price, quality, whatever, and ends up buying it, is the one who determines what everyone else who don’t care, get.

Without going into handwaving, this is true of any freely traded commodity or service.  Some people call it supply and demand.  Do they explain exactly what that means?

"Just listen to it" sounds good, but those of us who were around when amplifier power "specifications" were mostly a figment of the manufacturer's imagination should appreciate today's more accurate power reporting requirements.  Is there still a little monkey business going on, maybe some, like reporting half of the 4 ohm power measurement as the 8 ohm power output (when it is really higher) to make it look like the amplifier power doubles into 4 ohms, or maybe the actual distortion at the reported output or reporting results at 1K Hz instead of from 20-20K Hz, but mostly the reported values are much more reliable than in the 1970's.

In the case of speakers, I don't know why any potential speaker buyer wouldn't first look at efficiency and impedance specifications, just to make sure the speakers are likely to mate well with their amplifier.  DAC output voltage is another useful specification/measurement when determining the gain (or not) needed from the partnering preamp.  Output/input impedances for source components, preamps, and amplifiers are nice to have in order to head off potential component mis-matches that can lead to rolled off or uninspiring sound.

I have plenty of this data.  It falls in these categories:

1. Company never bothered to make any measurements.  You can count on this being the reason in just about any audio tweaks (cables, etc.).  I know this because they are often surprised by my measurements.  But when I ask them for theirs, they have none.

2. They make very rudimentary measurements often using obsolete audio analyzers that don't remotely present the deep dive that I provide in ASR reviews.  One of the main reasons for this is the cost of instrumentation.  A proper audio analyzer sets you back US $30,000.  A proper speaker measurement requires spending $2K to get measurements in anechoic chamber or buying $100,000 Klippel NFS that I have.

3. They have the right measurements but don't want to publish them.  Harman as noted falls in this category with their speakers.  Their marketing department thinks it will be "confusing" to people if they publish detailed measurements.  Engineers and product planners disagree and leak it in forums and such.  So the information is there but not in product pages.  

Note that #3 is quite rare.

Note that even if you had measurements on cables for example, they would be useless.  I don't know about you but I don't listen to cables.  Or power conditioners.  Or AC cables.  I listen to the output of my audio system.   You would think if these things change the output of your system, these companies would be anxious to show them in measurements.  Or failing that, using controlled listening tests.  You get neither.

Instead, companies talk about such things as "lower noise," "EMI," "Jitter," yet no measurements are shown.  Instead, some theories are put forward that sound good to consumers.  Sadly some audiophiles buy into these unproven claims so companies think "life is good so why bother."

The industry is transforming though because if they don't measure, then I might.  :)  Smart company would want to get ahead of the game and make their own measurements.  And offer them.  Schiit for example when through this major change from using obsolete measurement gear to what I have now.  Reports are now released with every new product.  

Audiophiles have gotten quite a bit more educated and are driving this change.  I routinely hear from companies saying people want me to measure their gear before they buy them.

I hope every audiophile is supportive of more information than less and will push the industry to provide comparable and reliable information about their products.