What is Your Opinion of Atmos Music?

Most members here have "stereos" for music and "home theater" for movies. Atmos music takes the immersive format that started with movies and uses it for music. It seems Dolby has a series of interviews/tutorials with recording engineers and that is picking up momentum. Personally I listen to immersive music (atmos and surround sound) about 80% of the time and the other 20% I listen to two channel on my desktop system. What is your experience with either Atmos music/spatial audio or using any of the various upmixers (auro-3d, dolby surround, etc) for immersive music listening?