Speaker Cables? why all the hype for expensive speaker wire?

“I think I am hearing things on my records I never heard before and better balance of sound.”

Don’t believe the hype…it’s all relative.  Sounds like you’re happy with the basic cables in your system. Try other cables as you may or stick with you’ve got, at the end of the day; it’s your system, ears and money! 

It's all about system synergy, who each and every component in a system, including every cable, interacts and complements each other.  A cable can sound fantastic in one system, but not as good as another.   That is why you should only deal with companies that allow no-hassle, no restock fee returns if you aren't satisfied.  And get them broken in before the return period is over!!

@tzh21y  more important than what speaker cables you use are what speakers you use, how they are set up for best playback, and how the room is treated if, and where needed.  After those have been optimized, then worry about speaker cables IF you find the sound lacking.  If you love the sound, stay with whatever speaker cable you are using.  If you stop loving the sound, then change speaker cable, or maybe something else.  

It’s voodoo audio that prays on the weaknesses of those who simply want to believe that something so expensive must be effective, yes? 

Yes cables can sound incredibly different. This is good to experiment with when you feel that you have tweaked your system to a level you can appreciate. Ah, believe it or not lamp chord sounds good with vintage McIntosh tube amp driving Altec Voice of the Theaters. Just know that for the most part $$$$ cables are not going to bring a $$ system to the next level. You can DIY some serious cables and save $$$ Youtube has some very good examples