Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
128x128audioman58
It’s an excuse for all of them, to raise the price on a really bloated market to begin with..

Decware hasn’t raised prices in 5 years. They just re-source, like they should, to keep cost down and quality high. They produce Hardware faster NOW than they ever did 15 years ago.. They pass that same decrease/increase via faster production and the cost savings of better resourced parts on to you.. It’s a high value product for the price point..

Just because people had to pay more doesn’t mean the product is worth more, I’m pretty sure actual RD PLUS was recovered a long time ago and 25% for total parts and finish is probably a push.. A LOT of mark up WAY to much..

I can't think of a single speaker in production now I'd want to buy.. NOT ONE..

Regards
roxy54, I assumed we were still speaking mostly of Focal. Obviously, very little of my reply relates to a 12 year time span with any maker, sorry.
A pair of Aria 906 speakers is $1,990 in the U.S., the same as four months ago. A French website just now lists the pair at 790 Euros. That is approximately equivalent to what I paid in a private craigslist transaction for a pristine three-year old pair four months ago.

See if you can find a clean pair of used JM Lab/Focal Mezzo Utopia's.

You'll save a ton of dough and they sound just as good if not better than the Sopra 2's.
acg_ca,
I understand everything that you said, and I'm sure that it's true, but a pair of Monitor 40's that cost less than 7k a dozen years ago are now about 16k. That price went crazy long before covid.